An MBA & Engineer by education. 5+ years of (content x marketing x business) roles spanning TV, Tech & Digital startups. I apply customer-centric, cross-functional, & creative experiences to tell stories that sell.

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🎩 Latest Work

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Improve New User Retention ft. Groww

Groww is an Indian FinTech platform struggling with new user retention. As part of a PM School Challenge (Rank #10 out of 50), I analyzed its market-product gap, proposed features to bridge it, and GTM strategy.

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[email protected]

                   [linkedin.com/in/mayankbishwas](<http://linkedin.com/in/mayankbishwas>)